View behind-the-scenes footage of the creation of Lady Gaga’s rendition of “Won’t You Be My Neighbor?”
When the Super Bowl doubles as America’s most-watched cultural stage, Rocket and Redfin arrive with a gesture that feels almost radical in its softness. Their newly released Super Bowl LX teaser trades bombast for intimacy, unveiling a campaign guided by feeling rather than flash. At its center: Won’t You Be My Neighbor?, the tender refrain forever linked to Mister Rogers’ Neighborhood, reimagined through the unmistakable, emotionally charged voice of Lady Gaga.
The moment marks Redfin’s first appearance in the Big Game in its 20-year history, and the debut is anything but loud. Instead, it’s purposeful—an entrance defined by warmth and restraint. Rooted in ideas of home, community, and connection, the campaign reframes housing not as a transaction, but as a deeply human experience. Gaga’s rendition—open, vulnerable, and quietly luminous—revitalizes a song that has always spoken to belonging. It’s a natural pairing. Over her career, the 14-time Grammy winner has consistently championed empathy, individuality, and emotional honesty—the very values Fred Rogers embodied for generations.
The campaign’s full expression arrives in a 60-second spot debuting during the Super Bowl, unfolding like a cinematic vignette centered on human connection. Music serves as the emotional throughline, inviting viewers to consider how we show up for one another in the places we live—and how the smallest acts of neighborliness can leave the deepest mark.
“This campaign was created with a deep sense of purpose and a belief in what brings people together,” said Jonathan Mildenhall, Chief Marketing Officer at Rocket Companies. “America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible.”
That sentiment builds on a recent legacy. Last year, Rocket’s Own the Dream Super Bowl campaign extended beyond the screen and into the stadium itself. As viewers watched from home, fans inside Caesars Superdome joined in a live singalong of John Denver’s Take Me Home, Country Roads. When the commercial ended, the broadcast flowed seamlessly back to the stadium, the song continuing uninterrupted—turning a one-minute ad into a shared national moment. The campaign earned a Cannes Gold Lion in 2025, amassed nearly 250 million social views, and sent the beloved anthem climbing the Billboard charts once again. It was a resonant reminder of why the idea of home still moves us.
This year’s story evolves that emotional arc, shifting from the journey home to the place we arrive together. With Redfin stepping onto the Super Bowl stage for the first time, Rocket widens the frame—from a single doorway to an entire neighborhood—celebrating the collective humanity that transforms a space into a community.
“Mr. Rogers was for generations a heartfelt presence for children and families all over the world,” Gaga shared. “I was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic Won’t You Be My Neighbor? for Rocket’s Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.”
The announcement lands amid a banner moment for Gaga. As she heads into the 2026 GRAMMYs, she holds seven nominations, including Album of the Year and Best Pop Vocal Album for MAYHEM, alongside multiple nods for Abracadabra and Disease. She is also nominated for Best Traditional Pop Vocal Album for Harlequin. Last month, she released LADY GAGA IN HARLEQUIN LIVE–ONE NIGHT ONLY, a cinematic performance film captured at The Belasco, preserving an intimate, one-night-only show and offering fans a rare, unfiltered glimpse of her artistry.
In a landscape crowded with spectacle, Rocket and Redfin’s Super Bowl moment feels deliberately quiet—and all the more resonant for it. A familiar song. A simple question. A reminder that home, at its core, begins with connection.